The Language of Solutions: How to Brainstorm and Problem-Solve in English 💡🛠️

Most people think problem-solving is about having the «correct» answer. In English-speaking business culture, it’s actually about the process. This week, at The London Eye – English Consultant, we’ll show you that how you invite others to share, how you disagree politely, and how you pivot when an idea fails are what make you a valuable team member.

1. Framing the Problem: «How Might We?»

Before you find a solution, you must define the problem. Instead of saying «The problem is X,» which can sound negative, try the «How Might We» (HMW) approach. It turns a complaint into a question.

  • Negative: «The website is too slow.»
  • HMW Style: «How might we improve the loading speed of our website?»
  • HMW Style: «What if we looked at this from the customer’s perspective?»

2. The Brainstorming Phase: Opening the Floor

When brainstorming, the goal is quantity over quality. You want to create a «safe space» where people aren’t afraid to be wrong.

  • Inviting Ideas: «Let’s just throw some ideas at the wall and see what sticks.»
  • Encouraging Input: «There are no bad ideas at this stage—let’s just get everything out in the open.»
  • The «Yes, And» Rule: Instead of saying «But,» use «And.»
    • Example: «I like that idea, and we could even add a referral program to it!»

3. Evaluating Ideas: The Art of «Constructive Friction»

This is where many people struggle. How do you say «I don’t think that will work» without being rude? We use «softening» language.

Instead of saying…Try saying…Why it works
«That’s too expensive.»«I’m a bit concerned about the budget for that.»Focuses on the budget, not the person.
«That won’t work.»«I see what you mean, but have we considered the technical limitations?»Invites a discussion rather than a dead-end.
«I disagree.»«I’m going to play devil’s advocate for a moment…»Signals that you are testing the idea, not attacking it.

4. Narrowing It Down: The «Path Forward»

Once the wall is covered in ideas, it’s time to choose.

  • Shortlisting: «Let’s narrow it down to the three most feasible options.»
  • Seeking Consensus: «Is everyone on board with this direction?»
  • Action Points: «What is our first actionable step? Who wants to take ownership of this task?»

5. Essential Problem-Solving Idioms

  • To think outside the box: To approach a problem in a creative, non-traditional way.
  • To hit a brick wall: To reach a point where no more progress can be made. («We’ve hit a brick wall with the current software.»)
  • Back to the drawing board: When an idea fails and you have to start again from the beginning.
  • To bridge the gap: To find a way to connect two different ideas or groups.

6. The «Pivot»

Sometimes, you realize mid-way that the solution isn’t working. In English, we call this a pivot.

«It’s better to pivot early than to double down on a mistake.»

Useful Phrases for Pivoting:

  • «In light of the new data, I think we should rethink our approach.»
  • «Let’s take a step back and look at the bigger picture.»

Your Action Step for this week: Imagine your team is trying to decide where to have the annual summer party, but everyone is arguing. Write one sentence to «play devil’s advocate» or to suggest a «path forward.»

Example: «I’m going to play devil’s advocate—will a beach party be too difficult for everyone to get to?»

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